How Indigenous Fashion Designers Transform Culture into Fashion?
First nation artists have made sure they use clothing, weaving and paintings that pass down the story, song lines and even the knowledge. In the 20s, many people are taking cultural power onto the fashion runways, galleries or even the shelves of big retail stores. There are many indigenous owned labels. In this blog, we will be coming across a lot about these labels in comparison to fast fashion.
Top three ways that these labels are easily able to identify them separate from the fast fashion.
Culture First
These labels make sure the colors and the motifs have a different story explaining to the buyer.
Community Control
Brands that are 100% Indigenous Fashion Designer owned. So, you can imagine all the profit is circling back to the community.
Sustainability
The slow fashion sustainable brands use natural fiber with low waste printing and recycled fabric.
Why Do These Designers Stand Out In The Present Market?
Authenticity
Brands can copy indigenous designs without seeking any kind of a permission. The buyers now have become smart and they look for proof certified labels. They also prefer asking artist bios and the community consent. Miimi and Jiinda is one of those brands that is helping their customers shop with full confidence.
Sustainability Sales
Going for recycled denims, slow collections with plant based dies helps in resonating with eco-aware shoppers. So, a deadly denim jacket may have been created using the existing fabric and teaching Sokolow fashion.
Experience over the Product
Consumers have now started attending the viewing workshops, virtual gallery events and even the runway talks. They go to different art fairs and festivals to experience what visitors are sharing on social media.
How Buyers Are Supporting Ethical Indigenous Fashion And Art?
They Look For Indigenous Ownership
They prefer buying from businesses such as Miimi and Jiinda as these are First Nation designers helping people hold the Reins.
Check Provenance
Buyers now ask which art piece was created by which artist this also gives another boost to a brand.
Pay Fair Prices
People are ready to pay extra for the branded labels rather than for the cheap knockoffs.
Sharing the Story
Customers prefer telling their friends where they shopped for art or fashion dresses. This helps the brand in. Spreading a word about them.
Shop Culture & Fashion Together
Painters and indigenous fashion designers have now become the trend setters. They are the ones that have the power to turn ancient stories into modern income streams. Miimi & Jiinda clearly show when artists control their narrative, how they can conquer the local runways becoming the national department stores. In a nutshell, Miimi and Jiinda as a sustainable fashion label are turning to creativity for reshaping the market rather than filling this niche.
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