Indigenous Clothing Brand in Australia beyond the Runway

The world revolves around fast fashion trends and is one of the standing examples of how fashion can evolve. Their brand has honored culture, empowered communities, and supported sustainability altogether. It's one of the Indigenous Clothing Brands in Australia founded by mother daughter duo-Melissa Greenwood and Lauren Jarrett. They have gone beyond aesthetics, they have made short commitment to their country, culture and conscious creation remains the same. 

Have Roots in their Culture 

For Miimi and Jinda, sustainability is not just a trend. Instead, it's their way of life embedded in their cultural heritage where founders brought ancestral knowledge. In their every creation, their artwork and garment have a reflection of how much they respect their land, people and have their stories shaped into their identities. 

Miimi and Jinda have not just adopted sustainability as a market marketing move. Instead, they have made sure their every material should be a thoughtful choice with ethical production practices. 

Slow Fashion goes over the Fast Changing Trends 

Miimi & Jinda’s core philosophy revolves around the slow fashion trends. They don't believe in mass production. Instead, they believe in creating limited edition capsule collections. All of their pieces are made to order within timeless elegance. They are intentionally small. This way of production has led to a decrease in overproduction and waste, making sure every piece must have a purpose. 

Moreover, every collection has a spiritual meaning. Each and every design is more than just a garment. These indigenous fashion designers are like an expression of cultural legacy, made to be cherished and not discarded. 

Environmental Friendly Materials and Ethical Production 

Fabric they use is free from the harmful substances, starting from organic cotton to plant based dyes. Each and every material is chosen carefully for the ethical responsibility and environment. 

They believe in keeping their production local wherever possible, they collaborate with local Australian manufacturers and artisans which helps in decreasing the carbon footprint of international shipping while supporting the local economies. This helps in every stage of the supply chain to be transparent and ethical while getting aligned to their values. 

Reduction of Waste 

Challenge of the fashion industry is the waste. Miimi and Jinda have made sure how to tackle this problem by adopting a made to order model. They only produce when it is required. This drastic change has led to a major cut down on excess production of inventory, fabric waste and landfill impact. Moreover, they have tried to identify ways to upcycle off cuts into small products and the leftover materials in accessories. This mindset of them has encouraged creativity and longevity rather than disposability while making them First Nations Artists.