Miimi and Jiinda

The world revolves around fast fashion trends and is one of the standing examples of how fashion can evolve. Their brand has honored culture, empowered communities, and supported sustainability altogether. It's one of the Indigenous Clothing Brands in Australia founded by mother daughter duo-Melissa Greenwood and Lauren Jarrett. They have gone beyond aesthetics, they have made short commitment to their country, culture and conscious creation remains the same.  Have Roots in their Culture   For Miimi and Jinda, sustainability is not just a trend. Instead, it's their way of life embedded in their cultural heritage where founders brought ancestral knowledge. In their every creation, their artwork and garment have a reflection of how much they respect their land, people and have their stories shaped into their identities.  Miimi and Jinda have not just adopted sustainability as a market marketing move. Instead, they have made sure their every material should be a thoughtful ...